We Shared Our Conversion Playbook on Featured.com

Every now and then, someone lets me share my thoughts somewhere slightly more official than my own corner of the internet.

This time it’s Featured, where I’ve put together a 90-day website playbook for London SMEs. It’s all about turning “nice-looking websites” into ones that actually do something useful… like generate enquiries.

No fluff. No “make the button blue” debates. Just practical changes that improve conversions over time.

If your website currently behaves more like a polite brochure than a salesperson, you might find it useful.

👉 Read the full article here:
Designing for Conversion: A 90-Day Website Playbook for London SMEs

Fair warning: you may look at your homepage differently afterwards.